Oregon Public Universities

 

Classification Specifications

PUBLIC INFORMATION REPRESENTATIVE 2

Classification Number: 2112

SALARY RANGE

  Step 1 Step 2 Step 3 Step 4 Step 5 Step 6 Step 7 Step 8 Step 9 Step 10
Salary Range 25 $3659 $3834 $4015 $4217 $4416 $4627 $4848 $5087 $5338 $5601

GENERAL DESCRIPTION OF CLASS

The PUBLIC INFORMATION REPRESENTATIVE 2 develops and coordinates a department or division public information policy and program. Additionally, the Public Information Representative 2 advises administrators and management staff regarding public information policy and procedures.

DISTINGUISHING FEATURES

This is the third level of a three-level series of classes. Overall responsibility to develop and carry out a public information program for a department, division, or major operational unit of State government and primary responsibility to advises administrative staff regarding public information policy and procedural issues distinguish it from the second level. Additionally, the position is the primary media contact and may coordinate the work of a media relations staff.

DUTIES AND RESPONSIBILITIES

The duties listed below are not inclusive but characterize the type and level of work associated with this class. Individual positions may do all or some combination of the duties listed below as well as other related duties.

  1. Policy and Procedure Planning. Advise administrator and management staff about formulating public response to sensitive or controversial issues. Recommend general procedures and guides for management and staff relations with the media. Train and coach management and staff to respond appropriately to media or public inquiry. Develop information strategies to stimulate public or staff awareness, understanding and support for programs, polices and procedures. Develop public information materials to help meet department or division goals.
  2. Public Relations. As primary media contact, coordinate department or division media relations. Develop and maintain effective working relationships with the print and electronic media. Represent the agency at public meetings or with special interest groups and organizations. Advise administrator or staff serving as spokesperson at press conferences. At times, serve as press conference spokesperson. Arrange for public meetings to explain or promote programs, policies or procedures. Write news releases and special feature articles. Write responses for administrator's or governor's signature. Write speeches. Prepare and present confidential reports on agency matters at the administrator's request. Prepare legislative position papers and management background papers on legislative matters, program proposals and agency achievements or problems. Develop and produce audio and visual presentations, publications, and audiovisual materials to explain or promote agency goals, programs, and policies. Conduct surveys or polls to discover information needs or reactions to programs, policies and procedures. Act as spokesperson at legislative hearings or committee meetings. Track, analyze, and report legislative actions. Work effectively with legislators and their staffs. Work with staff of other agencies on information programs or projects. Attend public meetings and present information to promote agency programs, policies and procedures.
  3. Production. Advise, guide, and assist staff producing informational material. Develop, write and edit agency policy and procedure manuals. Review and approve materials for publication or production (e.g., audiovisual materials and audio and visual presentations). Approve requests or order public information supplies and equipment. Prepare, recommend, and manage organization's public information program budget. Design, write, edit and produce internal or external publications explaining or promoting agency programs and policies. Ask management or staff to write copy or prepare graphics for publications or audiovisual presentations. Prepare bid specifications for public information projects. Approve, or effectively recommend approval of, production bids. Coordinate with printers or media production technicians to meet quality standards and deadlines. Develop timelines and schedule projects. Monitor for timely completion.

RELATIONSHIPS WITH OTHERS

Employee has frequent in-person, telephone, and written contact with representatives of the media, public or private interest groups and the public. These contacts are to give information about agency programs, policies and procedures. Contacts may relate to sensitive or controversial matters and may take place in a hostile environment.

There is frequent contact with department or division management and staff to obtain or verify information. There is regular telephone, in-person, or written contact with representatives of other agencies, the legislature, and legislative staff to provide or obtain information related to agency programs or interests. There is regular contact with printers, graphics specialists, vendors, and technicians to coordinate the production of information materials.

SUPERVISION RECEIVED

Employee reports to, and receives assignments from, an agency administrator or other high-level manager. Within general supervision, the employee develops and implements specific program assignments. Administrative staff and management consult upon request. Work products must comply with State law and rules; department or division rules, policies and procedures; and the norms and standards applicable to information materials production.

GENERAL INFORMATION

Positions occasionally require working irregular hours and statewide travel.

MINIMUM QUALIFICATIONS

  • Three years of experience as a public relations representative for an organization which involved gathering information, writing and/or producing materials, presenting information to the public, handling public relations, preparing press releases, and interaction with the news media. At least one year of this experience must have involved participating in planning and administering an organization's public relations program.

A Bachelor's degree in Journalism, Communications, or a closely-related field may substitute for up to two years of the general experience but will not substitute for the one year of specialized experience.